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We get to know your customers and we get to know you. By understanding this context we discover possibilities for new and different products or applications.

We start with you and your organization. Who are you? What do you value? What are your capabilities? Weaknesses? Where do you see opportunities?

Then we get to know your customers - not just demographics, but really deeply. We talk with them, visit them on their own turf, learn not only about what they want, but what they actually need and do.

We do this using techniques like:

• Ethnographic research
• Online intercept interviews
• Follow-alongs
• Video documentation

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Discovering insights is more art than science. Our research generates a lot of qualitative data. We uncover key insights that will lead to great ideas.

We take a structured approach to analysis, using frameworks we devise specifically for the project.

We do this using techniques like:

• Design Criteria
• Activity Analysis
• User stories
• Visualizations

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Insights are meaningless if they sit unread. We specialize in turning insights inspire great ideas.

We approach idea generation collaboratively. Through energetic (and fun!) workshops and participatory design techniques we generate ideas that will aim for viability in the marketplace, technical and organizational feasibilty, and ultimately something your customers will desire.

We do this using techniques like:

• Visioning workshops

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  UI paper dolls
• Concept sketches
• Paper prototypes
• Functioning prototypes
• Idea evaluation
• Wireframes
• User flows

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All the research, insights, and ideas in the world are nothing without action.

We work closely with you to socialize our strategy and vision at all levels of your organization. This might be a presentation, workshops, or even a fun tool that clearly tells people what you are doing, why it matters, and how it will affect them.

We do this using techniques like:

• Roadmaps
• Socialization tools
• Production oversight